Branding Checklist for Creative Entrepreneurs

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1. Clear Mission:

Find your why. Do some business soul-searching and figure out what the core mission of your business is. Remember, each of us have unique strengths and gifts. Don’t try to do what everyone else is doing because your efforts to make your brand stand out won’t make a difference if they are not authentic. Do your research by learning the needs of your target audience and deliver services and content that will genuinely help them.

2. Target Niche:

Identify your strengths. What are you best at? Where are you going to shine the most? Pick your industry, narrow it down to one specific focus area and become the expert.

3. Target Audience:

A brand includes a clear understanding of who your target audience is and what they want and need from you. What entices them? Where are they primarily most active? What is their biggest problem that you can help them solve? When you can identify who your ideal target audience is and what their needs are, you can figure out the best way to connect with them.

4. Brand Values:

Determine how you will do business. Is it based on communication? Trust? Do you value customer loyalty? Always stay true to the values of your business, and be really clear on what you want your audience to know about you.

5. Brand Boundaries:

Create boundaries for your business and learn when to say no to something that doesn’t align with your brand values.

6. Brand Message:

Discover your brand message and ensure you are communicating it clearly to your audience across all platforms.

7. Custom Domain Name:

Choose a name for your business and secure that baby in a custom url ASAP. Stay away from services like WordPress.com or Wix that give domain names like www.yourname.wordpress.com or www.yourname.wix.com. Owning your own branded domain name will immediately establish credibility for your business.

8. Custom Email Address:

Get a personalized email address along with your domain name. This will also establish credibility.

9. Logo:

This one is a major asset as it serves as the face of your business and core of your brand identity. I recommend hiring a professional designer to create a logo for you. If you’re on a budget, there is always the option to DIY or purchase a pre-made logo. Either way make sure it’s high quality, concise and portrays the vision you have for your brand.

10. Website:

If you’re an online business owner, you NEED a beautiful and functional website. This will be the place for your visitors to go to learn more information about you, your mission and your services. It’s like your home sweet home on the Internet! Depending on your budget and experience, invest in a designer to create a completely custom website or purchase a theme and build it yourself.

11. Business Cards:

Do you plan on going to a social events surrounded by other business women who are looking to connect? Even if you aren’t planning on it, you never know who you might run into one day. Handing out your business card is like sharing a piece of you with the world. Make sure it’s something that stands out and has a clear call to action.

12. Social Media Presence:

A social media presence is going to be an essential tool for your brand strategy. Secure your social media handles at the time you secure your domain name. Find out where you target audience hangs out the most. The more active you are on that social media channel, the more likely you’re going to drive traffic to your business.

13. Creative Workspace:

Find or design a space that inspires you and your brand! Whether you have a desk in the corner of your closet, an office room or full-on building, make sure you are letting it be known that this is your space. This is where the creative magic happens, so you want to pour your heart and branding into it as much as possible.

14. Photography Style:

Establish an Instagram theme. If you are taking your own photos, make sure you use great lighting and stay consistent with the style, filters and props you use. You also have the option to invest in branded stock photos. Either way, high-quality images will take your brand to the next level.

15. Professional Headshots:

Use a professional, memorable photo as your profile image/avatar on all social media accounts. Include photos of yourself on your website as well to humanize your brand. You can stage these yourself or hire a photographer.

16. Font Palette:

Depending on the font you use, typography can set the tone for your brand. Are you playful or sophisticated? Bold or minimalistic? Choose two or three fonts and use them consistently throughout your website, social media graphics and other branding materials.

17. Brand Personality:

Ensure your personal branding is a reflection of you. Give your brand a positive character and make sure it shines throughout your business. It’s important for your audience to connect and relate to you.

18. Brand Colors:

It’s been said that color has a deep affect on how you make your audience feel. If you want your brand to reflect a specific style and make your audience feel a certain way, choose a color palette that plays to that emotion and supports the personality you want to portray. For example, neutral and monochromatic color palettes give off a minimalistic, classic vibe whereas vibrant hues are more bold and energetic.

19. Blog Post Graphic:

Create a template for your blog posts. Make sure they are set up using the proper dimensions for your website and social media platforms. If you are using the same template throughout, it will create consistency and make it easier for your brand to be identified as your brand.

20. Email List:

An email list is such an important part of your business. It’s how you directly communicate with your audience. Not many people think about creating a newsletter template that fits your brand instead of opting for a plain-text email. Embed your colors, fonts and images to jazz up those inboxes a little.

21. Community:

Engaging with your audience and building genuine relationships is so important for your brand. Take the time to respond to your comments on social media and blog posts. Join Facebook Groups and find threads where you can offer a helping hand or bits of advice. This is how you connect with your audience, build trust, learn more about their needs and hopefully land your dream clients.

22. Competitors:

Identify the competitors in your industry and differentiate yourself. Discover what makes your brand unique. Figure out what you can deliver that no one else can. Trust me, there is at least one thing.

23. Blog Strategy:

Determine how often you will publish new posts. Start off with once or twice a week and then gradually build up. This sets the pace for your brand letting your audience know when they can expect to see new content from you.

24. Content Strategy:

Determine your primary topics and categories for your blog, website and other content outlets. For your blog, you can choose one main topic and then break them into subtopics. Make sure you stay close to your niche, and don’t worry about running out of things to talk about. Trust me, there are so many ways to generate new blog post ideas.

25. Brand Language:

This is how you communicate. Whether it’s playful and energetic, or sweet and polite, make sure your brand communicates a clear message that your ideal audience can easily understand and relate to. And remember, don’t be afraid to be yourself! Each voice is unique and everyone has their own way of portraying their own message.

26. Brand Story:

Share your journey. Every business has a story about how they got started. It’s nice to connect your audience to the history of your business and show them how you got to where you are today.

27. Brand Balance:

Find a perfect balance of personal and professional posts on social media. Sometimes it’s nice to share the not-so-glamorous side of your business. Throw in some posts of your pups or kids every now and again if you feel like it. It’s a great way to interact with your audience on a deeper level.

28. Writing Style:

Discover a style of writing blog posts, emails and newsletters. Will it be informal or formal? Do you use lots of emojis, icons and color? Are you a storyteller? Do you include audio recordings, videos or lots of example photos? Developing your own writing style is a great way to establish your brand and attract people with similar styles.

29. Email Signature:

Brand your email by including an email signature that contains an image of yourself, your logo or your digital signature. You can also include a short bio, your contact information and a website URL.

30. Brand Buzz Words:

If you could sum up your brand using three key words, what would they be? Think about it. These three words quickly define your brand and are great to have on hand if you’re ever trying to decide if something is in line with your vision.
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Extracted From: http://www.brandedbybritt.co/ultimate-branding-checklist/

Checklist to Evaluate Your Brand

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To succeed in branding, you must understand the needs and wants of your customers and prospects.

It is achieved by integrating your brand strategies through your company at every point of public contact. Think of branding as the expression of who you are as a company or organization and what you offer. Sound difficult? Think of it like this if a brand could speak it would say:

I am  ________________.


I exist because ________________.

If you relate to who I am and why I exist you might like me, you can buy me, and you can tell others about me. 

As consumers begin to identify with you, your brand will live within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. 

Branding can be confusing, so how do you know if your brand is strong enough to give you the internal and external value that you need in your marketing? 

Does your brand relate to your target audience?  Will they instantly "get it" without too much thought?

Does your brand share the uniqueness of what you offer and why it's important?  

Does it reflect the brand promise that you are making to who you are targeting as well as to your internal audience?  

Does your brand reflect the values that you want to represent as a customer?  

Let these questions serve as a guideline in the development of your brand.  If the answers are not clear you may want to return to the drawing board and refine the branding process.  A brand should be an instant "ah-ha" it should require very little thought and contemplation. 

Time To Rebrand

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If your business does not yet have a consistent brand, or you don’t like what your brand currently stands for, it’s time to rebrand. Here are some steps to take to shape public perception for the better:

Identify what your customers love most about your business. 

What makes yours stand out? What are your strengths?

Create a brand message that conveys what your business aims to do for its customers

 – what you’re best at. Geico promises to save you 15% in 15 minutes. That’s its brand promise. Marriott promises quiet luxury. What are you promising your customers? And are you delivering?
Make sure your visual elements match your message, and your brand. If you’re promising innovation, don’t use greys and boring images.

Develop standards for employee dress and behavior that support your brand promise. 

Make sure they understand what your brand is and can support it.

Apply your visuals

Apply your visuals across every marketing tool you use, from advertising to signage to store displays to mailings to shopping bags.

Branding is a complex process, mainly because its success or failure is determined by your customers’ reactions to the act of doing business with you.
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Extracted From: https://www.shopify.my/encyclopedia/branding

Effective Brand Strategy

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Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips:

Get a great logo. 

Place it everywhere.

Write down your brand messaging. 

What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.

Integrate your brand. 

Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.

Create a "voice" for your company that reflects your brand. 

This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.

Develop a tagline. 

Write a memorable, meaningful and concise statement that captures the essence of your brand.

Design templates and create brand standards for your marketing materials. 

Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.

Be true to your brand. 

Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise.

Be consistent. 

This tip involves all the above and is the most important tip on this list. If you can't do this, your attempts at establishing a brand will fail.
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Extracted from:https://www.entrepreneur.com/encyclopedia/branding

What to Consider When Developing a Brand

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1. Identify Target Market

What type of customers are you trying to attract? The success of your company's branding efforts will rely on the customers you are pursuing.

2. Legalities

Research your ideas so you do not infringe on another company's brand. Developing your brand is a long term investment. Register your trademark legally to protect your company's name from imposters and possible customer confusion.

3. Logo and Color Scheme

Choose simple color choices and an easy to read font for your company logo. Choosing a graphic that says something about your business helps in creating your unique brand name.

4. Develop A Character

Visual stimulation will help prospective customers remember you. Grab their attention with ads and commercials using a recognized person or character.

Alternatively, create your own character. If you are uncomfortable using actual photos, consider turning your picture into a cartoon. There are several photo programs that can transform a picture into a sketch with the click of a mouse. You could also hire a professional to animate your likeness and use it on all of your advertising.

5.Catchy Tag line or Jingle

What does your company offer that can help the consumer? Your tag line should be short, easy to remember and send a message to your customer. Turn your tag line into a musical jingle and your company will become the brand consumers will remember.
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Extracted from: http://www.businessdictionary.com/article/432/what-to-consider-when-developing-a-brand/

What Is Branding?

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What Is Branding?

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In order to understand the concept of branding, first we need to know what products and brands are.

Product definition:

“Broadly, a product is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas” (Kotler & Keller, 2015).

This means that a product can be anything from a hotel stay, a flight, a language course, to clothes, food, a toothbrush etc.

To illustrate the definition of a product and the role it occupies in defining branding, we will use the example of water:

Water is a free resource that every human being needs to live and survive. Yet it became a product the day humans and companies started to commercialize it, for example by selling mineral water in glass and plastic bottles.

But water always looks the same, isn’t it? It is liquid and transparent. So, how can different companies sell the same product but still convince people to purchase their bottled water instead of the one from the competition?

The answer is: by creating a brand.

Brand definition:

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).

You can consider a brand as the idea or image people have in mind when thinking about specific products of a company, both in a practical (e.g. “the shoe is light-weight”) and emotional way (e.g. “the shoe makes me feel powerful”). It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company’s product. This combination of physical and emotional cues is triggered when exposed to the name, the logo, the visual identity, or even the message communicated.

A product can be easily copied by other players in a market, but a brand will always be unique. For example, Pepsi and Coca-Cola taste very similar, however for some reason, some people feel more connected to Coca-Cola, others to Pepsi.

Let’s illustrate this again with our water example. The product sold is water, but in order to convince people to purchase a particular water, companies developed different water brands, such as Evian, Perrier, Fiji or Volvic. And each one of these brands provides a different meaning to the product water:

– Evian makes you feel young

– Perrier is refreshing, bubbling and sexy

– Fiji Water is pure, healthy and natural

…and so on.

In the end, a brand is a person’s gut feeling about a specific product or company. Each person creates his or her own version of it, and some brands increase or decrease in popularity because of how consumers feel about them.

Branding definition:

What is it?

“Branding is endowing products and services with the power of a brand” (Kotler & Keller, 2015)

Branding is the process of giving a meaning to specific products by creating and shaping a brand in consumers’ minds. It is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.

The objective is to attract and retain loyal customers by delivering a product that is always aligned with what the brand promises.

Who does it affect?

1. Consumers: As discussed above, a brand provides consumers with a decision-making-shortcut when feeling indecisive about the same product from different companies.
2. Employees/shareholders/third-parties: Besides helping consumers to distinguish similar products, successful branding strategies are also adding to a company’s reputation. This asset can affect a range of people, from consumers to employees, investors, shareholders, providers, and distributors. As an example, if you don’t like or don’t feel connected to a brand, you would probably not want to work for it. However, if you feel like the brand understands you and offers products that inspire you, you would probably desire to work for it and be part of its world.

How can it be done?

Companies tend to use different tools to create and shape a brand. For example, branding can be achieved through:

• advertising and communications
• product and packaging design
• in-store experience
• pricing
• sponsoring and partnerships
• the visual identity of the brand (logo, website and colors, are just some examples).

In our example of branding water, packaging design and advertising are perhaps the most powerful tools used by marketers:

– Packaging design is the silent salesman that will grab busy consumers’ attention in-store. It informs consumers about the product’s properties and visually differentiates the brand from the competition on-shelf. A successful example in my eyes is Fiji Water, which managed to create a beautiful bottle design that perfectly reflects the brand’s values: purity is reflected through transparency effects and nature is perceived through the image of tropical flower and leaves in the background.

– Advertising is a powerful tool to create and shape a brand universe as it is very visual and tells a story about the product/company. Here are some examples of branding water through advertising:

Evian makes you feel young:

Perrier is refreshing, bubbling and sexy:

Fiji Water is pure, healthy and natural:

Conclusion:

In very simple words, a product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image.

I hope this article helped you to have a clearer idea of what branding means. If you have any comments or suggestions to improve the article, please don’t hesitate to share your thoughts in the comments below!

Pictures from: Dribbble.com, Washingtonians

Sources: Kotler & Keller: Marketing Management (2015), American Marketing Association (AMA)

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Extracted From: http://www.thebrandingjournal.com/2015/10/what-is-branding-definition/

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LinkedIn Marketing

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LinkedIn Marketing

LinkedIn Marketing Basics

Create a ABC system for LinkedIn Marketing

Create a simple LinkedIn marketing plan

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Attract Phase of LinkedIn Marketing

Optimize your settings and contact information

What kind of profile photo you should use

What kind of background photo you should use

Tools to design a LinkedIn cover photo

Create a memorable headline

Amazing summary for your LinkedIn

Work experience on LinkedIn profile

Get recommendations, skills and more

Attracting targeted connections

Scale LinkedIn connections

LinkedIn Headline

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Build Phase of LinkedIn Marketing

Personal brand

Publish articles and become a thought leader

Build relationships using LinkedIn messaging
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Convert Phase of LinkedIn Marketing

Find new business leads using LinkedIn marketing

Export LinkedIn connections

Chrome extensions

LinkedIn company pages

Create LinkedIn sponsored inMail to get leads
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SnapChat Marketing

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SnapChat Marketing

What Is Snapchat?

Why Snapchat Marketing?

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Getting Your Brand On Snapchat

Installing & Signing Up

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Using Snapchat | Basic - Advanced Features

Navigation

Using Zoom In Your Videos

Using Your Own Photos

Improving Your Snaps & Videos

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Snapchat Marketing

Introduction To Snapchat Marketing

Let Everyone See Your Stories

Snapchat Memories

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Getting Your Initial Following

Be Creative

Use OTHER Social Networks

Place Your Snapcode EVERYWHERE

Things NOT To Do To Gain Followers

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Building Fans

Create Amazing Stories

Snapchat's Partner Program

Use Snapchat At LIVE Events

Let Followers SEE Behind The SCENES

Run Contests, Giveaways & Promotions


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Measuring Your Snapchat Success

Viewing Statistics

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Learning From Other Snapchat Brands / Influencers

News Articles


Follow Marketing Blogs & Pages That Are All About The TRENDS

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Integrating Snapchat With Your Website & Social Media

How To Post Your Snapcode To Social Media

How To Post Your Snapcode To Your Website

How To Save Your Snapchat Stories FOREVER & Gain Followers

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Complete Facebook Marketing

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Complete Facebook Marketing

Every Day, more than 1 BILLION people are active on Facebook. Spending hours and hours browsing on profiles, groups, and Facebook Pages. That is almost one-third of all people on the Internet.

Having one's company and brand on Facebook is the best way to reach millions of new potential customers that will be very interested in the company, products and message. To succeed on Facebook one needs to dominate some simple but critical tools that are available on Facebook.

-How to Reach Hundreds, Thousands or Millions of People on Facebook?

-How to Use the Facebook Pixel and Retargeting in Ads? (Retargeting Is One of the Most Efficient Digital Marketing Tools Used by Large Corporations Like Netflix, Amazon and Google)

-Monetize Them Selling Your Products, Services and Ideas to All Your Followers?

-About Facebook Videos, a Single Strategy That Can Increase at Least Ten Times the Number of Views on the Videos.

-About Facebook for Local Business, the Most Powerful Way to Grow Your Local Business Using Facebook?

-How to Exponentially Increase the Number of Likes on  Pages, Views on Videos, Names and Emails on Autoresponder Sequence and Inspiring the Followers to Take Action and Buy Products or Services?

-How to Define the Target Audience to Ensure That the Ads Are Shown Only to People Who Are Interested in the Products or Business and Avoiding Spending Money With Ads That Do Not Work?

-How to Create Super Optimized Facebook Pages and Groups for  Business or Personal Use?

-How to dominate Facebook Events, the Best Way to Promote Any Event to the Followers?

-Best Way to Engage Your Followers and Sell on Facebook?

-How to Create Powerful Instagram Ads?

-How to Create Powerful Video Landing Pages to Start Collecting the Followers "Name & Email" and How to Integrate It With Facebook to Boost the Results!

First Steps on Your Facebook Marketing

Facebook Sales Funnel: This Is How You Will Monetize.

How Much to Invest on Facebook Ads?

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Facebook Pages Domination

Creating a Stunning Facebook Page for Business

Discovering the BEST Keywords for Facebook Page

Creating an Optimized Facebook Page Description with Relevant Keywords

Optimizing Facebook Page Information

Creating a Professional Facebook Page Cover Image

Facebook Apps Links

Facebook Page Apps That will Increase Traffic

The ONLY WAY to Guarantee Facebook Fans see ALL Posts

Using the Facebook Call-to-Action Button

How to Change the Name of Facebook Page

Create your "Facebook Page"

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Facebook Groups Domination

What's the Difference between Facebook Page & Facebook Groups

Creating a super Optimized Facebook Group

Editing Facebook Group Settings

Managing your Facebook Group

Top 6 Ways to Monetize your Facebook Groups

Create "Facebook Group"

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Facebook Live!

What's Facebook Live and WHY using it every day?

Starting a Facebook Live

Planning Facebook Live Streaming

Talking to Audience

The Best Call to Action on Facebook Live

Facebook Live Session

3 Way to Reuse your Facebook Live Session for Your Marketing

Starting a "Facebook Live Session"

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Facebook Ads: Defining Target Audience

Knowing the Facebook Ads Manager

Setting Up Payment account for Facebook Ads

Defining Target Audience

Using all the Power of Facebook Insights to know the Target Audience

Defining Facebook Target Audience

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Facebook Ads: Creating the First Ad

Creating the Ad Post

Boosting Facebook Post

How Much to Invest on Facebook Ads?

Tips to have the Ad Approved by Facebook

Analyzing the Results of Facebook Ad

Creating the First Facebook Ad!

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Facebook Ads: Which Ad is Better for Your Business?

Choosing the Marketing Objective - Awareness

Choosing the Marketing Objective - Consideration

Choosing Your Marketing Objective - Conversion

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Facebook Ads: RETARGETING!

Understanding the Facebook Pixel

Creating a Facebook Pixel

Installing the Facebook Pixel on Website

Checking if the Pixel is working and capturing information

Creating a Target Audience with Facebook Pixel

Creating the Optimized Ad using Facebook Pixel

Using Retargeting in Facebook Ads

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Facebook Ads: For Local Business

How can Facebook Ads Local Businesses?

This is the Plan Local Businesses

Reaching People around the Business

Creating Local Business Facebook Ad

Creating Facebook Ad Image For Local Business

Facebook Ads for Local Business

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Facebook Video Ads

Creating a Powerful Facebook Video Ad

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Instagram Ads

Linking your Facebook and  Instagram Accounts

Creating the First Instagram Ad

Important Tips to have a successful Ad on Instagram

Create an Instagram Ad!

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Facebook Video

How to multiply the Reach of  Facebook Posts with Videos

Facebook Video

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Facebook Landing Page: The Best Way to Collect Customer's Name and Email

Adding the Sign Up button to Facebook Page

Signing for Autoresponder service

Preparing a Free Gift

Signing for Landing Page

Creating the Video for Landing Page

Getting the Landing Page Links

Finishing the Sign Up Button on Facebook

Facebook Landing Page Domination!

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Facebook Events

Why considering Facebook for Promoting Event?

Promoting Event with Facebook

Using Facebook Ads to Reach more People!

Creating a Stunning Facebook Event Cover Image

Facebook Events

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Secrets that will BOOST  Facebook Organic Reach

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Facebook Tips and Tricks

How to Reach thousand People with a little cost?

How to Spy on Competitors on Facebook?

How to Reach ALL Followers on Facebook?

How to Download All Facebook Data to Computer

How to Download Any videos from Facebook

Getting Unlimited Royalty Free Images to use on Facebook

Using Facebook Videos on Website

Facebook Tips and Tricks

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How to Choose the Best Image for Business?

Reviewing and Optimizing Facebook Page Description

Facebook Retargeting

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Facebook Retargeting

Every time that you are looking for a product online, and you decide not to buy, suddenly you start seeing Ads for that product all over the internet. Did that ever happen to you?

Retargeting (or Remarketing) is one of the most efficient digital marketing tools used by large corporations like Netflix, Amazon, and Google, and today this technology is available to you.

But,

How do you implement Retargeting in your Facebook Marketing? And how can you optimize it to skyrocket your results and save money?
How can you define your Target Audience to make sure that your Facebook Ad is shown ONLY to people that have a real interest in your products and services? To people that are looking for your products right now!

What are the things you need to do and the things you need to avoid?

Not using Retargeting on your Facebook Ads will cause you to lose money, lose potential customers and to spend time with no result.

A good Facebook Retargeting campaign will give you outstanding results, engaging your audience, increasing your sales and revenue, and inspiring your followers to take action and buy your products or services.

You will learn how to create two different retargeting strategies for cold and warm traffic to guarantee that you have the best results.

You will also learn, how to install the Facebook Pixel code on your website and your landing pages, how to create professional landing pages to start collecting your customer’s name and email and all that using Free tools.

You will learn, how to create the perfect Target Audience using Facebook Pixel, and how to do Advance Audience creation, combining data from more than one Pixel to ensure that you are targeting only people that will buy your products and services.

You will learn how to track actions or “events” that your customers perform on your website using that in your Facebook Marketing.

Why You Need to Start Using Retargeting NOW!

Creating Your Facebook Pixel

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Installing the Facebook Pixel on Your Website

Installing the Pixel on a WordPress Website

Installing the Pixel on a non-WordPress Website

Installing the Facebook Pixel on your Website.

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Testing Your Facebook Pixel

Checking if Your Facebook Pixel is Working

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Strategies for Hot and Cold Traffic

Strategies for Hot/Warm and Cold Traffic

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Dominating the Facebook Pixel Audience Creation

Creating Your First Audience With Facebook Pixel

Facebook Pixel - Advance Audience Creation

"Your Audience is Too Small" Message

Creating your Audience with the Facebook Pixel

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Creating your Optimized Facebook Ad with Retargeting

Creating Your Optimized Facebook Ad with the Pixel

Create your Optimized Facebook Ad with the Pixel

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Landing Page with Facebook Pixel

Creating a Free MailerLite Account

Understanding the MailerLite Dashboard

Creating a Landing Page

Creating a Thank You Page

Adding Your Facebook Pixel to the Landing Page

Creating Your Audience with The Landing Page Pixel

Create a Landing Page with the Facebook Pixel

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Facebook Pixel Events

Understanding the Facebook Pixel Events

Adding the Event Code in Your Facebook Pixel

Adding the Event Code to Your Landing Pages

Adding the Event Code to your WordPress Website

Creating an Audience Using Facebook Events

Next Steps for Facebook Pixel Audiences

Adding the Facebook Events Code to your Pixel

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Facebook Pixel Dashboard & Statistics

Exploring The Facebook Pixel Dashboard & Stats

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Getting Royalty Free Images to Use on Your Facebook Ads

Top Websites to Download Unlimited Royalty Free Images

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Bonus - Optimizing Your Facebook Page

Creating a Facebook Page for Your Business

Adding Essential Information to Your Facebook Page

Creating a Professional Cover Image for Your Facebook Page

Free Keyword Research Tools for Facebook

Finding the Best Keywords for Your Business Facebook Page

Creating an Optimized Facebook Page Description

Getting Your Facebook Page Username & URL

Defining Your Facebook Page Target Audience

Optimizing Your Facebook Page

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Social Media Marketing 2017

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Social Media Marketing 2017

TAKE ACTION! Lock Up Social Media Handles!

Social Media Marketing

Why is Social Media Marketing Important?

What Content Should I Share on Social Media?

Social Media Management Tools: How to Cut Posting Time in Half!

AUTOMATION HACK - If This Then That!

What are the Optimal Social Media Image Sizes?

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Facebook

Facebook Profile VS. Facebook Page

How to Create and Optimize a Facebook Page

Top 5 SEO Tips for your Facebook Page

How to Change your Facebook Page Category

Keywords 101

How to Use Keywords in your Facebook Page Description

What Makes your Facebook Page Awesome?

Marketing 101

How to Create a Paid Facebook Ad

Step 1 Facebook Ads - Campaign Marketing Objectives

Step 2 Facebook Ads - AD SET - Facebook Ad Targeting

4 Elements of the Perfect Facebook Ad

Facebook Pixel 101

Creating an Audience on Facebook

Standard Events or Custom Conversions on Facebook?

Continue Learning Facebook Paid Advertising

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Instagram

Why Instagram and How to Get Started!

LAUNCH a New Instagram Account - 2017

Follow Top Influencers!

Optimize your Instagram Bio & Profile Image

ASSIGNMENT - Instagram Setup Help!

TOP 10 Things to Post on Instagram and When to Post!

Instagram Captions & Hashtags 101

Reposting Instagram Content

How to Increase your Instagram Followers & Exposure

Top 5 Ways to Convert Instagram Followers to Sales & Leads

Sponsored Posts - Pay & Get Paid for Instagram Posts

Create Instagram Ads via Facebook!

Mercedes Instagram Sponsored Ad Case Study

Instagram Analytics

TAKE ACTION with Instagram!

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Twitter

The Twitter Basics & Optimizing your Twitter

What to Tweet & How to Interact on Twitter

Twitter Hashtags & Trends

How to Grow your Twitter Following!

Setting up a Twitter Ads Account & Types of Twitter Ads

Twitter Audience Manager & How to Install Universal Tag

Twitter Conversion Tracking & Remarketing

Twitter Ads - Tweet Engagements

Twitter Ads - Video Views

Twitter Ads - Clicks & Conversions - 2016 Twitter Interface

Twitter Ads - App Installs & App Engagement - 2016 Twitter Interface

Twitter Ads - Followers

Twitter Ads - Leads

The Pinned Tweet Hack

Twitter Reporting & Analytics

Twitter Tools

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Pinterest

Pinterest 101

Buyable Pins & Rich Pins

Setting up a Pinterest Business Account & Types of Pinterest Ads

Pinterest Conversion Tracking

Pinterest Ads - Create Amazing Pins for Promoted Pins

Pinterest Ads - How to Create Promoted Pins (2016)

Pinterest Ads - How to Create Promoted Pins (2017)

Pinterest Audiences

Pinterest Analytics

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Google+ and Google My Business

Build and Optimize your Google Business Account

How to Get Google Business Reviews

Google+ Profile Posts Create DOFOLLOW Backlinks!

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YouTube

Build and Optimize your YouTube Account

Optimize your YouTube Videos

9 Steps for YouTube SEO & YouTube Channel Mastery

Paid YouTube Video Ads via Google Adwords

SEO & YouTube - Repuposing Content

YouTube Reports & Analytics

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LinkedIn

Optimize your LinkedIn Profile for Sales

LinkedIn Groups

Create your LinkedIn Business Page

LinkedIn Ads

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Snapchat

Snapchat Marketing

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Landing Pages, Web 2.0 and Blogging

Landing Pages 101 + Growing Your Email List

Web 2.0 Blogs & Backlinks

Search Engine Optimization Fundamentals for Blogging

Posts and Web 2.0 Domain Name Ideas - Long Tail Keywords!

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Instagram Marketing: Zero to 10,000 Followers

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Instagram Marketing: Zero to 10,000 Real Followers

Instagram is a powerful and fun social tool that allows you to market your business to hundreds of new customers everyday! There are over 200 million Instagram users, and learning simple strategies to gain targeted followers can significantly increase your businesses revenue.

Instagram is a small time investment for a huge customer return!

Once you spend a couple of hours learning the powerful Instagram marketing techniques in this course, it will pay off with reaching thousands of new customers, and building a strong trustworthy relationship with them. Instagram will skyrocket your brand awareness to a level beyond your expectations.

When making a purchasing decision, people online use your social media presence as a measure of the quality, and trustworthiness of your business. Nothing speaks trust and quality louder than having a thousands of targeted, real, and loving Instagram followers on your profile (of which you can contact at any time!)

You will learn how to create a powerful Instagram profile for your business designed to effectively appeal your target customer.

You'll then learn, using the incredible Instagram promotional strategies, how to gain hundreds of followers, comments and likes for your business account every single day.

By the end of this course, you'll have valuable skills that will help you effectively build a strong community of Instagram followers, convert them to email addresses, and finally sell them your products and services.

You'll also receive practice activities, live demonstrations, and helpful resources to guide you through the entire process. From setting up your Instagram account, gathering a strong relevant following, to increasing the profit of your business.

This Instagram course is suitable for businesses who have less than 10,000 Instagram followers
This course is probably not for you if you’re looking to learn super advanced strategies.


A Complete Introduction to Instagram Marketing

Instagram Marketing Introduction & Welcome

The 5 Simple Systems to Get the Best Instagram Results + BONUS Content Download

Getting Started - Establishing Your Instagram Account

Your Instagram Starter Mission!

Learn and Win: Rewards for  Highest Performing Students

Instagram Marketing Module

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Setting Up Your Optimized Power Account on Instagram

Introduction to Module 2 of Instagram Marketing

Choosing the Perfect Instagram Handle / Username

Choosing the Right Instagram Name

Perfecting your Instagram Display Picture

Optimizing Your Instagram Bio

Perfect Your Bio!

Creating your Instagram Account Call-to-Action (CTA)

Setting up your Instagram Power Account

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Creating the Ultimate Instagram Content Game Plan

Introduction to Module 3 of Instagram Marketing

Photo Licensing and Image Ownership

What to post on Instagram (Theme and Purpose)

The Best Times to Post on Instagram?

How to Post Media on Instagram

Increasing your Image and Video Exposure

Creating the Ultimate Instagram Content Game Plan Quiz

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Creating the Ultimate Instagram Marketing Game Plan

Introduction to Module 4 of Instagram Marketing

Identifying and Locating your Target Audience on Instagram

Promotional Strategy Spectrum: Sprint Vs Marathon

Successfully Promoting your Instagram Account Outside of Instagram

Connecting with your target Audience using Hashtags

Promoting your Instagram Business to Your Target Audience

Birds Eye Overview of the Instagram Promotional Funnel

Split Testing your Promotional Funnels to Increase Followers

Growing your Instagram Account by Leveraging your followers

Creating the Ultimate Instagram Marketing Game Plan

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Creating Business & Making Money from Your Instagram Account

Introduction to Module 5 of Instagram Marketing

Instagram Mindsets: Building Trustworthy Long Term Relationships

Instagram Process for Converting Followers to Customers

CTA 1: Converting Followers to Website Visitors

CTA 2: Converting Website Visitors to Email Addresses

CTA 3: Converting Emails, and Instagram Followers to Sales

How to make thousands of dollars from your Emails

Creating Business from Your Instagram Followers

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The Top 5 Apps, Tricks, and Strategies for increasing your results

Introduction to Module 6 of Instagram Marketing

Instagram App, Trick, and Strategy 1: Instant Social Proof

Instagram App, Trick, and Strategy 2: Connect to your audience 800% faster

Instagram App, Trick, and Strategy 3: Using your Location to promote

Instagram App, Trick, and Strategy 4: Creating unique content

Instagram App, Trick, and Strategy 5: Statistics and Analysis

Top 5 Apps, Tricks and Strategies to Increase your Instagram Results

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Facebook Ads & Facebook Marketing

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Facebook Ads & Facebook Marketing

INTRO TO FACEBOOK MARKETING
Learn How to Get $0.01 Likes and Clicks that Lead to Sales!

Basics of Facebook Ads

Begin with the End in Mind

How to Create a Sales Funnel on Facebook - CREATE YOUR OWN NOW!

FACEBOOK PAGE

Facebook Profile VS. Facebook Page

How to Create and Optimize a Facebook Page

Top 5 SEO Tips for your Facebook Page

How to Change a Facebook Page Category

Why Keyword Research is CRUCIAL!

How to Use Keywords in your Facebook Page Description

What Makes your Facebook Page Awesome?

How to Install Facebook Apps + Best Facebook Page Apps

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FACEBOOK ADS

Marketing 101 - 3 Elements of Succesful Ads

Create your FIRST Facebook Ad

Step 1 Facebook Ads - CAMPAIGN: Marketing Objectives

4 Elements of the Perfect Facebook Ad

Step 2 Facebook Ads - AD SET: Facebook Ad Targeting

Facebook Ads: Bidding, Budgets & Schedules

A/B Split Testing 101

WATCH Video: Create a Post Engagement Ad with A/B SPLIT TESTING

Split Testing in Facebook: CONVERSION ADS

Split Test Images with Carousel Ads

List of Cheapest Countries for Facebook Ad Clicks

CHEAP Facebook Page Likes HACK

STEAL Competitors Fans = Brand Awareness + Reach + Page Likes

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FACEBOOK PIXEL

What is the Facebook Pixel + How to Install the Facebook Pixel

Facebook Pixels: What do you want to track?

Did you install the Facebook Pixel in 2015 or before? HOW TO CONVERT TO THE NEW!

Create an Audience for Facebook Ads

The BEST Lookalike Audience HACK

Standard Events or Custom Conversions?

WATCH VIDEO: Create and Install Conversions

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Types of Facebook Ads - IN DEPTH ANALYSIS

Lead Generation Ads

Use the Facebook Pixel for Remarketing/Retargeting Ads

Dynamic Ads - GREAT for Ecommerce!

INSTAGRAM ADS on FACEBOOK!

Local Business Ads on Facebook (Brick & Mortar Businesses)

Ads in Facebook Messenger

Facebook Offers and Offer Ads

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FACEBOOK ENGAGEMENT

Facebook Engagement

WATCH VIDEO: Create Page Likes Ads - MULTIPLE AD SETS

Posting Calendar - Planning is Your Key to Success

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FACEBOOK REPORTING

What is a Relevance Score + How to Increase It

2016 UPDATE to Facebook Ads Manager - Reporting Integrated

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FACEBOOK INSIGHTS

Learn the Power of Facebook Insights

Audience Insights

Audience Optimization in Facebook Posts

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Social Media Marketing

Why is Social Media Marketing Important?

What Content Should I Share?

Social Media Management Tools: How to Cut Posting Time in Half

Want to learn more about Social Media Marketing?

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