What to Consider When Developing a Brand

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1. Identify Target Market

What type of customers are you trying to attract? The success of your company's branding efforts will rely on the customers you are pursuing.

2. Legalities

Research your ideas so you do not infringe on another company's brand. Developing your brand is a long term investment. Register your trademark legally to protect your company's name from imposters and possible customer confusion.

3. Logo and Color Scheme

Choose simple color choices and an easy to read font for your company logo. Choosing a graphic that says something about your business helps in creating your unique brand name.

4. Develop A Character

Visual stimulation will help prospective customers remember you. Grab their attention with ads and commercials using a recognized person or character.

Alternatively, create your own character. If you are uncomfortable using actual photos, consider turning your picture into a cartoon. There are several photo programs that can transform a picture into a sketch with the click of a mouse. You could also hire a professional to animate your likeness and use it on all of your advertising.

5.Catchy Tag line or Jingle

What does your company offer that can help the consumer? Your tag line should be short, easy to remember and send a message to your customer. Turn your tag line into a musical jingle and your company will become the brand consumers will remember.
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Extracted from: http://www.businessdictionary.com/article/432/what-to-consider-when-developing-a-brand/