Friday, November 10, 2017

How To Upload Audio File To YouTube?


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Guides for Uploading Audio to YouTube Successfully


Tagged as one of the most powerful marketing tools in today’s Internet field, YouTube is undoubtedly an avenue of stars. These days, some of the popular performers like special singers and actors are first discovered on YouTube. With this video hosting site, users can upload not just videos but originally created audios as well. You can upload Acapela songs, cover albums, your own version of popular songs, and many more. Although, bear in mind that the way to upload audio files to YouTube is different from uploading videos. The process is much more difficult, complicated and sometimes confusing.

Luckily, audio creators do not need to worry because there are several tips and tricks on how to easily upload songs on YouTube. If you want your music to be heard worldwide, check out these efficient audio uploading methods below.

Being an exclusive video hosting website, YouTube doesn’t accept or recognize common audio files such as MP3, WMA, AAC, and all others. If you want to upload an audio on the site, it only means that you need to create a simple video file which contains your audio clip with an audio editor. Currently, YouTube accepts the following video formats: MOV, MP4, AVI, WMV, FLV, 3GP and Webm. Alternatively, you can utilize a third party uploader for uploading the audio. Now, let’s learn the two ways for uploading audio to YouTube.

1. Windows Live Movie Maker


The Windows Live Movie Maker is a free video editing software provided by Microsoft, you need to download Windows Live Essential then install it. This tool can edit videos, merge clips, convert audio files to video formats, create complex video effects and more.

Let’s see the steps to upload audio on YouTube using it:

Open the Windows Live Movie Maker, drag a photo into the window. The photo can be your very own cover art or any photo you wish to be seen on the screen.
Click “Add music” – “Add music from PC” then choose the song or audio file you want to upload on YouTube.
Hit “Open” and then click “Project” – “Fit to Music”.
Click the “YouTube” icon on top and choose the video resolution you want.
Sign in your Microsoft Account as well as YouTube account.
After that, you need to input the title, description and tags for the file.
Wait for the video uploaded completely on YouTube.
edit audio for uploading

2. Tunestotube

http://www.tunestotube.com/ 

Tunestotube is an online application which aims to help users upload audio files to YouTube without editing or other preparations. It is free to use but you need to link your YouTube account first to the site allowing them to access info from your channel.

Visit their website and click “Connect YouTube account”.
After successful linking your YouTube account, go back to the site.
Select the audio file and photo you want to share on YouTube.
Click “Upload files” and input the necessary info for the audio track.
When you are done with file uploading, click the “Create video” button on the side.
songs to YouTube uploading

The site is easy to use and doesn’t require the special video editing tools which makes it perfect for novice and non-technically adept audio uploaders. However, you can only upload up to 50MB of file. Besides, security issues have been a major concern to many users since the website will automatically access your own YouTube account.
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Extracted From: https://www.apowersoft.com/upload-audio-to-youtube.html

How To Create Animated Gif With GifMaker.Me


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Create Animated Gif With GifMaker.Me
GIFMaker.me allows you to create animated gifs, slideshows, and video animations with music online freely and easily, no registration required.

1. Go to the web site

2. Upload Images

Find the upload images button (refer picture above)
Click the button.
Select your images.
Wait for the upload process to finish.

3. Preview the uploades images

4. Select Output Option

5. Get your output.

6. Sample

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Tuesday, November 7, 2017

iPhone X vs Galaxy Note 8: Which is the best?


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The iPhone X is finally out, which means Apple’s best iPhone ever will be put through various real-use tests, including speed test comparisons against the fastest Android handsets out there. But because the iPhone X packs exactly the same kind of internal hardware as the iPhone 8 Plus that was released in late September, you shouldn’t expect results to be much different.

We already saw a slew of iPhone 8 Plus vs. Galaxy Note 8 speed tests, and they all painted the same story. The A11 Bionic chip is miles ahead of the Qualcomm Snapdragon 835 processor, but the Galaxy Note 8’s extra RAM can come in handy.

YouTube channels EverythingApplePro and SuperSaf performed similar speed tests, looking at how fast the two phones load apps and how fast they load apps from memory, but also at browser speeds, boot speeds, and benchmark scores.
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Read Further: http://bgr.com/2017/11/06/iphone-x-vs-galaxy-note-8-speed-test/

Monday, November 6, 2017

iPhone X stress test: Watch an iPhone X get hit with a hammer and stabbed with a knife


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The video begins at the 1:24 mark when TechRax starts stabbing the iPhone X’s rear casing. I’m not exactly sure what this test is supposed to measure, but the iPhone X more or less emerged unscathed. The real fun, though, begins at the 2:30 mark when a 3-pound hammer is repeatedly dropped on the iPhone X from an unknown height. Shortly thereafter, our fearless tester begins actively pounding the iPhone X with a hammer before the front glass ultimately shatters.


The entire video can be viewed below.
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SOURCE: http://bgr.com/2017/11/05/iphone-x-video-stress-test-hammer-knife/

Branding Checklist for Creative Entrepreneurs


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1. Clear Mission:

Find your why. Do some business soul-searching and figure out what the core mission of your business is. Remember, each of us have unique strengths and gifts. Don’t try to do what everyone else is doing because your efforts to make your brand stand out won’t make a difference if they are not authentic. Do your research by learning the needs of your target audience and deliver services and content that will genuinely help them.

2. Target Niche:

Identify your strengths. What are you best at? Where are you going to shine the most? Pick your industry, narrow it down to one specific focus area and become the expert.

3. Target Audience:

A brand includes a clear understanding of who your target audience is and what they want and need from you. What entices them? Where are they primarily most active? What is their biggest problem that you can help them solve? When you can identify who your ideal target audience is and what their needs are, you can figure out the best way to connect with them.

4. Brand Values:

Determine how you will do business. Is it based on communication? Trust? Do you value customer loyalty? Always stay true to the values of your business, and be really clear on what you want your audience to know about you.

5. Brand Boundaries:

Create boundaries for your business and learn when to say no to something that doesn’t align with your brand values.

6. Brand Message:

Discover your brand message and ensure you are communicating it clearly to your audience across all platforms.

7. Custom Domain Name:

Choose a name for your business and secure that baby in a custom url ASAP. Stay away from services like WordPress.com or Wix that give domain names like www.yourname.wordpress.com or www.yourname.wix.com. Owning your own branded domain name will immediately establish credibility for your business.

8. Custom Email Address:

Get a personalized email address along with your domain name. This will also establish credibility.

9. Logo:

This one is a major asset as it serves as the face of your business and core of your brand identity. I recommend hiring a professional designer to create a logo for you. If you’re on a budget, there is always the option to DIY or purchase a pre-made logo. Either way make sure it’s high quality, concise and portrays the vision you have for your brand.

10. Website:

If you’re an online business owner, you NEED a beautiful and functional website. This will be the place for your visitors to go to learn more information about you, your mission and your services. It’s like your home sweet home on the Internet! Depending on your budget and experience, invest in a designer to create a completely custom website or purchase a theme and build it yourself.

11. Business Cards:

Do you plan on going to a social events surrounded by other business women who are looking to connect? Even if you aren’t planning on it, you never know who you might run into one day. Handing out your business card is like sharing a piece of you with the world. Make sure it’s something that stands out and has a clear call to action.

12. Social Media Presence:

A social media presence is going to be an essential tool for your brand strategy. Secure your social media handles at the time you secure your domain name. Find out where you target audience hangs out the most. The more active you are on that social media channel, the more likely you’re going to drive traffic to your business.

13. Creative Workspace:

Find or design a space that inspires you and your brand! Whether you have a desk in the corner of your closet, an office room or full-on building, make sure you are letting it be known that this is your space. This is where the creative magic happens, so you want to pour your heart and branding into it as much as possible.

14. Photography Style:

Establish an Instagram theme. If you are taking your own photos, make sure you use great lighting and stay consistent with the style, filters and props you use. You also have the option to invest in branded stock photos. Either way, high-quality images will take your brand to the next level.

15. Professional Headshots:

Use a professional, memorable photo as your profile image/avatar on all social media accounts. Include photos of yourself on your website as well to humanize your brand. You can stage these yourself or hire a photographer.

16. Font Palette:

Depending on the font you use, typography can set the tone for your brand. Are you playful or sophisticated? Bold or minimalistic? Choose two or three fonts and use them consistently throughout your website, social media graphics and other branding materials.

17. Brand Personality:

Ensure your personal branding is a reflection of you. Give your brand a positive character and make sure it shines throughout your business. It’s important for your audience to connect and relate to you.

18. Brand Colors:

It’s been said that color has a deep affect on how you make your audience feel. If you want your brand to reflect a specific style and make your audience feel a certain way, choose a color palette that plays to that emotion and supports the personality you want to portray. For example, neutral and monochromatic color palettes give off a minimalistic, classic vibe whereas vibrant hues are more bold and energetic.

19. Blog Post Graphic:

Create a template for your blog posts. Make sure they are set up using the proper dimensions for your website and social media platforms. If you are using the same template throughout, it will create consistency and make it easier for your brand to be identified as your brand.

20. Email List:

An email list is such an important part of your business. It’s how you directly communicate with your audience. Not many people think about creating a newsletter template that fits your brand instead of opting for a plain-text email. Embed your colors, fonts and images to jazz up those inboxes a little.

21. Community:

Engaging with your audience and building genuine relationships is so important for your brand. Take the time to respond to your comments on social media and blog posts. Join Facebook Groups and find threads where you can offer a helping hand or bits of advice. This is how you connect with your audience, build trust, learn more about their needs and hopefully land your dream clients.

22. Competitors:

Identify the competitors in your industry and differentiate yourself. Discover what makes your brand unique. Figure out what you can deliver that no one else can. Trust me, there is at least one thing.

23. Blog Strategy:

Determine how often you will publish new posts. Start off with once or twice a week and then gradually build up. This sets the pace for your brand letting your audience know when they can expect to see new content from you.

24. Content Strategy:

Determine your primary topics and categories for your blog, website and other content outlets. For your blog, you can choose one main topic and then break them into subtopics. Make sure you stay close to your niche, and don’t worry about running out of things to talk about. Trust me, there are so many ways to generate new blog post ideas.

25. Brand Language:

This is how you communicate. Whether it’s playful and energetic, or sweet and polite, make sure your brand communicates a clear message that your ideal audience can easily understand and relate to. And remember, don’t be afraid to be yourself! Each voice is unique and everyone has their own way of portraying their own message.

26. Brand Story:

Share your journey. Every business has a story about how they got started. It’s nice to connect your audience to the history of your business and show them how you got to where you are today.

27. Brand Balance:

Find a perfect balance of personal and professional posts on social media. Sometimes it’s nice to share the not-so-glamorous side of your business. Throw in some posts of your pups or kids every now and again if you feel like it. It’s a great way to interact with your audience on a deeper level.

28. Writing Style:

Discover a style of writing blog posts, emails and newsletters. Will it be informal or formal? Do you use lots of emojis, icons and color? Are you a storyteller? Do you include audio recordings, videos or lots of example photos? Developing your own writing style is a great way to establish your brand and attract people with similar styles.

29. Email Signature:

Brand your email by including an email signature that contains an image of yourself, your logo or your digital signature. You can also include a short bio, your contact information and a website URL.

30. Brand Buzz Words:

If you could sum up your brand using three key words, what would they be? Think about it. These three words quickly define your brand and are great to have on hand if you’re ever trying to decide if something is in line with your vision.
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Extracted From: http://www.brandedbybritt.co/ultimate-branding-checklist/

Sunday, November 5, 2017

Checklist to Evaluate Your Brand


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To succeed in branding, you must understand the needs and wants of your customers and prospects.

It is achieved by integrating your brand strategies through your company at every point of public contact. Think of branding as the expression of who you are as a company or organization and what you offer. Sound difficult? Think of it like this if a brand could speak it would say:

I am  ________________.


I exist because ________________.

If you relate to who I am and why I exist you might like me, you can buy me, and you can tell others about me. 

As consumers begin to identify with you, your brand will live within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot. 

Branding can be confusing, so how do you know if your brand is strong enough to give you the internal and external value that you need in your marketing? 

Does your brand relate to your target audience?  Will they instantly "get it" without too much thought?


Does your brand share the uniqueness of what you offer and why it's important?  


Does it reflect the brand promise that you are making to who you are targeting as well as to your internal audience?  


Does your brand reflect the values that you want to represent as a customer?  


Let these questions serve as a guideline in the development of your brand.  If the answers are not clear you may want to return to the drawing board and refine the branding process.  A brand should be an instant "ah-ha" it should require very little thought and contemplation. 

Time To Rebrand


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If your business does not yet have a consistent brand, or you don’t like what your brand currently stands for, it’s time to rebrand. Here are some steps to take to shape public perception for the better:

Identify what your customers love most about your business. 

What makes yours stand out? What are your strengths?

Create a brand message that conveys what your business aims to do for its customers

 – what you’re best at. Geico promises to save you 15% in 15 minutes. That’s its brand promise. Marriott promises quiet luxury. What are you promising your customers? And are you delivering?
Make sure your visual elements match your message, and your brand. If you’re promising innovation, don’t use greys and boring images.

Develop standards for employee dress and behavior that support your brand promise. 

Make sure they understand what your brand is and can support it.

Apply your visuals

Apply your visuals across every marketing tool you use, from advertising to signage to store displays to mailings to shopping bags.

Branding is a complex process, mainly because its success or failure is determined by your customers’ reactions to the act of doing business with you.
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Extracted From: https://www.shopify.my/encyclopedia/branding

Effective Brand Strategy


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Once you've defined your brand, how do you get the word out? Here are a few simple, time-tested tips:

Get a great logo. 

Place it everywhere.

Write down your brand messaging. 

What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.

Integrate your brand. 

Branding extends to every aspect of your business--how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.

Create a "voice" for your company that reflects your brand. 

This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.

Develop a tagline. 

Write a memorable, meaningful and concise statement that captures the essence of your brand.

Design templates and create brand standards for your marketing materials. 

Use the same color scheme, logo placement, look and feel throughout. You don't need to be fancy, just consistent.

Be true to your brand. 

Customers won't return to you--or refer you to someone else--if you don't deliver on your brand promise.

Be consistent. 

This tip involves all the above and is the most important tip on this list. If you can't do this, your attempts at establishing a brand will fail.
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Extracted from:https://www.entrepreneur.com/encyclopedia/branding

What to Consider When Developing a Brand


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1. Identify Target Market

What type of customers are you trying to attract? The success of your company's branding efforts will rely on the customers you are pursuing.

2. Legalities

Research your ideas so you do not infringe on another company's brand. Developing your brand is a long term investment. Register your trademark legally to protect your company's name from imposters and possible customer confusion.

3. Logo and Color Scheme

Choose simple color choices and an easy to read font for your company logo. Choosing a graphic that says something about your business helps in creating your unique brand name.

4. Develop A Character

Visual stimulation will help prospective customers remember you. Grab their attention with ads and commercials using a recognized person or character.

Alternatively, create your own character. If you are uncomfortable using actual photos, consider turning your picture into a cartoon. There are several photo programs that can transform a picture into a sketch with the click of a mouse. You could also hire a professional to animate your likeness and use it on all of your advertising.

5.Catchy Tag line or Jingle

What does your company offer that can help the consumer? Your tag line should be short, easy to remember and send a message to your customer. Turn your tag line into a musical jingle and your company will become the brand consumers will remember.
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Extracted from: http://www.businessdictionary.com/article/432/what-to-consider-when-developing-a-brand/

What Is Branding?


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What Is Branding?
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In order to understand the concept of branding, first we need to know what products and brands are.

Product definition:

“Broadly, a product is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas” (Kotler & Keller, 2015).
This means that a product can be anything from a hotel stay, a flight, a language course, to clothes, food, a toothbrush etc.
To illustrate the definition of a product and the role it occupies in defining branding, we will use the example of water:
Water is a free resource that every human being needs to live and survive. Yet it became a product the day humans and companies started to commercialize it, for example by selling mineral water in glass and plastic bottles.
water-branding-product
water-bottles-branding-product
But water always looks the same, isn’t it? It is liquid and transparent. So, how can different companies sell the same product but still convince people to purchase their bottled water instead of the one from the competition?
The answer is: by creating a brand.

Brand definition:

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).
You can consider a brand as the idea or image people have in mind when thinking about specific products of a company, both in a practical (e.g. “the shoe is light-weight”) and emotional way (e.g. “the shoe makes me feel powerful”). It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company’s product. This combination of physical and emotional cues is triggered when exposed to the name, the logo, the visual identity, or even the message communicated.
A product can be easily copied by other players in a market, but a brand will always be unique. For example, Pepsi and Coca-Cola taste very similar, however for some reason, some people feel more connected to Coca-Cola, others to Pepsi.
Let’s illustrate this again with our water example. The product sold is water, but in order to convince people to purchase a particular water, companies developed different water brands, such as Evian, Perrier, Fiji or Volvic. And each one of these brands provides a different meaning to the product water:
– Evian makes you feel young
– Perrier is refreshing, bubbling and sexy
– Fiji Water is pure, healthy and natural
…and so on.
water-brands-what-is-branding
In the end, a brand is a person’s gut feeling about a specific product or company. Each person creates his or her own version of it, and some brands increase or decrease in popularity because of how consumers feel about them.

Branding definition:

What is it?
“Branding is endowing products and services with the power of a brand” (Kotler & Keller, 2015)
Branding is the process of giving a meaning to specific products by creating and shaping a brand in consumers’ minds. It is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.
The objective is to attract and retain loyal customers by delivering a product that is always aligned with what the brand promises.
Who does it affect?
  1. Consumers: As discussed above, a brand provides consumers with a decision-making-shortcut when feeling indecisive about the same product from different companies.
  2. Employees/shareholders/third-parties: Besides helping consumers to distinguish similar products, successful branding strategies are also adding to a company’s reputation. This asset can affect a range of people, from consumers to employees, investors, shareholders, providers, and distributors. As an example, if you don’t like or don’t feel connected to a brand, you would probably not want to work for it. However, if you feel like the brand understands you and offers products that inspire you, you would probably desire to work for it and be part of its world.
How can it be done?
Companies tend to use different tools to create and shape a brand. For example, branding can be achieved through:
  • advertising and communications
  • product and packaging design
  • in-store experience
  • pricing
  • sponsoring and partnerships
  • the visual identity of the brand (logo, website and colors, are just some examples).
In our example of branding water, packaging design and advertising are perhaps the most powerful tools used by marketers:
– Packaging design is the silent salesman that will grab busy consumers’ attention in-store. It informs consumers about the product’s properties and visually differentiates the brand from the competition on-shelf. A successful example in my eyes is Fiji Water, which managed to create a beautiful bottle design that perfectly reflects the brand’s values: purity is reflected through transparency effects and nature is perceived through the image of tropical flower and leaves in the background.
fiji-water-packaging-what-is-branding
– Advertising is a powerful tool to create and shape a brand universe as it is very visual and tells a story about the product/company. Here are some examples of branding water through advertising:
Evian makes you feel young:
Perrier is refreshing, bubbling and sexy:
Fiji Water is pure, healthy and natural:

Conclusion:

In very simple words, a product is what you sell, a brand is the perceived image of the product you sell, and branding is the strategy to create that image.
I hope this article helped you to have a clearer idea of what branding means. If you have any comments or suggestions to improve the article, please don’t hesitate to share your thoughts in the comments below!
Pictures from: Dribbble.comWashingtonians
Sources: Kotler & Keller: Marketing Management (2015), American Marketing Association (AMA)
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