Time To Rebrand

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If your business does not yet have a consistent brand, or you don’t like what your brand currently stands for, it’s time to rebrand. Here are some steps to take to shape public perception for the better:

Identify what your customers love most about your business. 

What makes yours stand out? What are your strengths?

Create a brand message that conveys what your business aims to do for its customers

 – what you’re best at. Geico promises to save you 15% in 15 minutes. That’s its brand promise. Marriott promises quiet luxury. What are you promising your customers? And are you delivering?
Make sure your visual elements match your message, and your brand. If you’re promising innovation, don’t use greys and boring images.

Develop standards for employee dress and behavior that support your brand promise. 

Make sure they understand what your brand is and can support it.

Apply your visuals

Apply your visuals across every marketing tool you use, from advertising to signage to store displays to mailings to shopping bags.

Branding is a complex process, mainly because its success or failure is determined by your customers’ reactions to the act of doing business with you.
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Extracted From: https://www.shopify.my/encyclopedia/branding