Wednesday, June 6, 2012

Cardiff Rebrand Blue To Red


Cardiff rebranding & investment

  • Change home kit from blue to red
  • Change club badge to include a red dragon
  • Clear historical debt to Langston Corporation, thought to be £30m
  • Proceed with plan to upgrade training facilities
  • Look into feasibility of expanding Cardiff City Stadium
  • Strengthen playing squad


Cardiff City are to go ahead with plans to rebrand the club, including changing the kit from blue to red and introducing a new badge.

The changes are part of a "major and significant" investment pledge from Cardiff's Malaysian owners.

They believe that the change of colour will expand the club's appeal in "international markets".

"We are only too aware that the change of colour is a radical move," said Cardiff chief executive Alan Whiteley.

The decision to implement the rebranding proposal was taken during talks between board members on Tuesday.

Cardiff released a statement confirming that investors Tan Sri Vincent Tan and Dato Chan Tien Ghee have pledged their commitment to the club.

As well as wearing red rather than blue home shirts from next season - for the first time since 1910 - the Championship club say they will now look into expanding Cardiff City Stadium and upgrading the club's training facilities.

Source: http://www.bbc.com/sport/football/18324804