What Is Branding?
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Monday, December 7, 2015
Emoji Sentiment Ranking
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Abstract
There is a new generation of emoticons, called emojis, that is increasingly being used in mobile communications and social media. In the past two years, over ten billion emojis were used on Twitter. Emojis are Unicode graphic symbols, used as a shorthand to express concepts and ideas. In contrast to the small number of well-known emoticons that carry clear emotional contents, there are hundreds of emojis. But what are their emotional contents? We provide the first emoji sentiment lexicon, called the Emoji Sentiment Ranking, and draw a sentiment map of the 751 most frequently used emojis. The sentiment of the emojis is computed from the sentiment of the tweets in which they occur. We engaged 83 human annotators to label over 1.6 million tweets in 13 European languages by the sentiment polarity (negative, neutral, or positive). About 4% of the annotated tweets contain emojis. The sentiment analysis of the emojis allows us to draw several interesting conclusions. It turns out that most of the emojis are positive, especially the most popular ones. The sentiment distribution of the tweets with and without emojis is significantly different. The inter-annotator agreement on the tweets with emojis is higher. Emojis tend to occur at the end of the tweets, and their sentiment polarity increases with the distance. We observe no significant differences in the emoji rankings between the 13 languages and the Emoji Sentiment Ranking. Consequently, we propose our Emoji Sentiment Ranking as a European language-independent resource for automated sentiment analysis. Finally, the paper provides a formalization of sentiment and a novel visualization in the form of a sentiment bar.
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http://kt.ijs.si/data/Emoji_sentiment_ranking/index.html
Thursday, October 1, 2015
Cardiff Castle Panoramic View
Cardiff Castle (Welsh: Castell Caerdydd) is a medieval castle and Victorian Gothic revival mansion located in the city centre of Cardiff, Wales. The original motte and bailey castle was built in the late 11th century by Norman invaders on top of a 3rd-century Roman fort. The castle was commissioned either by William the Conqueror or by Robert Fitzhamon, and formed the heart of the medieval town of Cardiff and the Marcher Lord territory of Glamorgan. In the 12th century the castle began to be rebuilt in stone, probably by Robert of Gloucester, with a shell keep and substantial defensive walls being erected. Further work was conducted by Richard de Clare, 6th Earl of Gloucester, in the second half of the 13th century. Cardiff Castle was repeatedly involved in the conflicts between the Anglo-Normans and the Welsh, being attacked several times in the 12th century, and stormed in 1404 during the revolt of Owain Glyndŵr.
Thursday, May 28, 2015
Classification of Sentiment Analysis on Tweets using Machine Learning Techniques [Problem Statement]
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1.3 Problem Statement
Given a set of tweets containing multiple features and varied opinions, the objective is to extract expressions of opinion describing a target feature and classify it as positive or negative.
1.5 Objective:
Classify every tweet in either as positive sentiment or negative sentiment using different Machine Learning techniques and check which classifier performs the best.
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Tuesday, March 31, 2015
Sentiment Analysis: Text Pre-Processing, Reader Views and Cross Domains [Problem Statement]
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1.1 BACKGROUND AND PROBLEM DEFINITION
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In computational linguistics, sentiment analysis is considered to be a classification problem. It involves natural language processing (NLP) on many levels, and inherits its challenges. There exists a wide variety of applications that could benefit from its results, such as news analytics, marketing, question answering, knowledge bases and so on. The challenge of this field is to improve the machine’s ability to understand texts in the same way as human readers are able to. Taking advantages from the huge amount of opinions expressed on the internet especially from social media blogs is vital for many companies and institutions, whether it is in terms of product feedback, public mood, or investor opinions.
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The present thesis searches into different possibilities to improve sentiment classification performance. To address this problem, three different key issues are investigated. The first issue is to improve sentiment classification through text preprocessing. The second issue is to improve it through utilising text properties. The third issue is to improve it through inferring sentiment from one domain to another. These issues are explained in the following.
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Monday, March 9, 2015
Cardiff change back from red to blue
Cardiff City have unveiled a new badge that will be worn on their kits from the 2015-16 season.
Owner Vincent Tan gave the go-ahead for the Championship club's home shirts to change back from red to blue and to make the Bluebird more prominent on the badge after consulting supporters.
Sian Branson, founder of the Bluebirds Unite group, which campaigned for the colour change, welcomed the move.
"At least I know I'm supporting CCFC when I look at this badge," she said.
"The future's blue and we don't have to feel as detached from our club any more."
Branson added there was "still plenty that needs to be done" and hoped the fans and club could continue to work together.
The club's new crest features an oriental dragon based on the one featured at Cardiff City Hall.
Source:
http://www.bbc.com/sport/football/31795873
http://www.walesonline.co.uk/sport/football/football-news/cardiff-citys-new-crest-revealed-8799490